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Antonio Rodriguez
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Brevity in writing copy
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Brevity = simplicity
Other than mere impression, keeping your web copy short increases its readability. Note, that brevity doesn't equate to being boring or dull. On the other hand, I realized the real test for an [url=http://www.dearilievi.it]piumini moncler outlet[/url] excellent writer is achieving the most powerful effect in using as few words as possible. [url=http://www.anepf.fr]doudoune moncler pas cher[/url] On some occasions, I alternate short- and medium-sized sentences. This increases the impact of the copies I wrote.
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When are longer copies good
Simply put, I've encountered topics [url=http://www.davidhabchy.com]barbour outlet[/url] that really necessitate for longer copies. What do I do during these instances? I try to keep it neat and organized and simple, still. It is possible to do this even when writing relatively long copies by grouping them accordingly. (In these cases, the page's design and layout go hand in hand with the writing style). A long copy can appear short and condensed if they are grouped suitably into topics. And if a copy is simply too long to appear on a single webpage, no [url=http://www.diecastlinks.co.uk]hollister outlet[/url] one's stopping you from providing a link to another page.
Another device I use when writing longer copies is subheads. They're a great tool in guiding your visitors to the bits of information they need. I also make sure that the gist of a paragraph or a series of paragraphs is found on the initial parts. That way, a user will stay and possibly bookmark your page for future reference. Let's face it. If a customer finds your site useful, they will come back.

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