Chico and Nordstrom LadyPens

Chico and Nordstrom LadyPens
I can recreate the wheel. I do one session,[link widoczny dla zalogowanych], and then review how it works. The interesting thing about that? After the session was over, I didn really do a step-back,[link widoczny dla zalogowanych], big-picture review of how the session worked. I had some ideas for new classes and packaging up the old ones, but I didn really do the business-owner thing and look at the business. (Bad Dawn.)
It took my being in a business retreat last week and presenting my ideas for the packages of classes I was going to offer, and one of my masterminders going, much are you charging for classes? That ridiculously too low. Do you really want to be seen as Wal-Mart? though my first reaction was a so do not want to rethink all this,[link widoczny dla zalogowanych], that statement hit me hard. No, of course I don want to be seen as Wal-Mart. I do believe in get what you pay for and the perceived value of things. If these are such great classes,[link widoczny dla zalogowanych], why are they dirt cheap? My time, and my instructors time is certainly valuable, and the classes are packed with information. And while,[link widoczny dla zalogowanych], in general,[link widoczny dla zalogowanych], I very pleased with how the spring/summer session went, I never satisfied with good enough. Are we going to be Nordstrom? Maybe. I written before about how writing and publishing a book should be seen as a business. Well,[link widoczny dla zalogowanych], what kind of business? Do YOU want to be the Wal-Mart in your field? Would you rather be a Nordstrom? Or something in between,[link widoczny dla zalogowanych], like a Chico (Remember the great accessories!)
Of course, books sell at a specific price range. You not really going to sell your hardcover for $200. However, there are some places where a Wal-Mart vs. If you self-publish, you do not want someone to pick up your book and immediately know it been self-published. That means spend the money on an editor,[link widoczny dla zalogowanych], proofreader, book designer You don want your book to stand out as low-quality among traditionally-published books. I can pretty quickly (without even looking at the title page) tell whether a book been (badly) self-published,[link widoczny dla zalogowanych], from quality of printing, formatting, and editing. There nothing wrong with self-publishing. Again,[link widoczny dla zalogowanych], I can tell if it a do-it-yourself website, or one that looks professional. If the only face you have to show to the world is your website,[link widoczny dla zalogowanych], make it look like you a professional. Don let your sixteen-year-old nephew do the design. Rethink that picture of you at the party with a martini glass in your hand (unless it part of your persona). Have high-quality,[link widoczny dla zalogowanych], professional pictures taken. Think about what you wearing, the background, what you holding. The picture file (more than likely a digital file in this day and age) needs to be high quality as well. If you don have a writing coach or writing group,[link widoczny dla zalogowanych], get one. This can include all sorts of things like query letters and book proposals. While the public doesn see your initial (or 500th) query letter or proposal, someone will. Whether an agent or a publishing house,[link widoczny dla zalogowanych], come across as a professional, and not a be doing yourself a severe injustice if you don publish my book attitude.
So take some time and think about it. Who are you in your world? If you writing a book, you want to be seen as an expert. Are you a Wal-Mart expert or a Nordstrom expert? How does that affect your book? What do you need to put in place? Mind you, there are those of us who do shop at Wal-Mart, and I can find some pretty darn good deals there, on occasion. Read our full Terms of Service.
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