hollister uk What Not To Do Social Media Blunders

There have been a plethora of examples of companies misusing social media in ways that came back to hurt them. Interestingly, perhaps the company that should be [url=http://www.diecastlinks.co.uk]hollister uk[/url] most adept [url=http://www.davidhabchy.com]barbour outlet[/url] at using social media has caused a few [url=http://www.villazuki.it]woolrich sito ufficiale[/url] of the biggest controversies. So if Facebook can get into trouble for disregarding the privacy of it's users or for introducing innovative new features (the news feed for example), how can the rest of us avoid it?
Fortunately, there are a lot of examples that we can all learn from. One big example is Motrin's YouTube video from a few years ago that drew [url=http://www.mxitcms.com/abercrombie/]abercrombie[/url] the ire of the Internet community because many people didn't enjoy seeing kids turned into fashion statements. The lesson? Understand the audience you are attempting to engage before engaging with it.
Sometimes the solution is to not be promoting flawed products. For example, the BCS, a controversial college football system in charge of running the major bowl games, used Twitter to defend its logic last year. Unfortunately for them it gave average people an opportunity to vent their opposition to what many perceive to be an unfair system. The [url=http://www.riad-marrakesh.fr]abercrombie pas cher[/url] lesson? Some products are not built for social media.
Of course, in a list of what not to do on social media how could we forget Anthony Weiner? Weiner is [url=http://www.diecastlinks.co.uk]hollister outlet[/url] the congressman who may have ruined his political career faster than anyone in history. All it took was one mistaken click to ruin both his personal and private life. What was that mistaken click? He accidentally tweeted a picture of himself in [url=http://www.dearilievi.it]moncler outlet[/url] his underwear to his followers. In subsequent weeks, the depths of his personal shenanigans were revealed. The lesson? Watch what you are doing. Common sense goes a long way.
Underestimating the power of social media, or overestimating the maturity of users can be a big problem too. Skittles ran into this dilemma when they used a program [url=http://www.sandvikfw.net/shopuk.php]hollister outlet sale[/url] to post any tweets [url=http://www.jeremyparendt.com/Barbour-Paris.php]barbour pas cher soldes[/url] with the word skittles onto their website. When fans found out that [url=http://www.thehygienerevolution.com/hollister.php]hollister france[/url] this wasn't being used as a tool for communication many began tweeting inappropriate comments which made it onto the skittles website [url=http://www.thehygienerevolution.com/hollister.php]www.thehygienerevolution.com/hollister.php[/url] without the companies knowledge. The lesson? Have an active [url=http://www.par5club.com/louboutin.php]louboutin pas cher[/url] oversight.
Social media can be a hazardous place for companies if it's not used correctly. You need to enter the arena prepared.
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