Spike Lee directs NBA commercial 'King of New York

Spike Lee directs NBA commercial 'King of New York',[link widoczny dla zalogowanych]
Spike Lee directed a new commercial for the NBA. In fact,[link widoczny dla zalogowanych], he also starred in this new ad placement. The ad is featuring Spike Lee sitting in the passenger seat of a car,[link widoczny dla zalogowanych], while he talks about the legendary Bernard King's 60-point game. Played on Christmas day in 1984,[link widoczny dla zalogowanych], this game was the Knicks against the Nets.
The soundtrack of the ad is Public Enemy's "Get Up Stand Up." The song comes from the album titled "Most of My Heroes STILL Don't Appear on NO Stamp." The entire commercial is featuring Spike Lee describing his favorite moment from that game. This ad spot was a genius move by Goodby,[link widoczny dla zalogowanych], Silverstein Partners.
The ad is using a celebrity endorsement on a subject that millions of people can relate. When asking a sports fan what their favorite moment of a game was,[link widoczny dla zalogowanych], they can excitedly tell a story of exactly that instant and how they felt. This is what Goodby,[link widoczny dla zalogowanych], Silverstein Partners along with Spike Lee did. They are enticing the target market to relate with a well-liked celebrity on a more personal level.
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