H group confirms launch of new brand ' Other Stori

H group confirms launch of new brand ' Other Stories',[link widoczny dla zalogowanych]
Selected Countries in europe as well as an e-commerce site will welcome the brand during spring next year. Unlike H more polished sister store COS,[link widoczny dla zalogowanych], that provides womenswear, menswear and childrenswear,[link widoczny dla zalogowanych], Other Stories is anticpated to be a women-only affair.
" Other Stories is about bringing everything she can wear into one place, concentrating on the whole look" an argument released by the group announced. "We believe shoes,[link widoczny dla zalogowanych], bags, jewellery, lingerie and beauty are key for styling and merely as important as clothing."
Design studios in Paris and Stockholm is going to be responsible for creating the new collections, however the prices will stay round the affordable level that H and COS are known for.
"Our collections are built around inspiring fashion stories" continued the brand's statement,[link widoczny dla zalogowanych], suggesting that the eclectic offering of accessories and pieces are on them. "All our lines are diverse, ranging from masculine tailoring to feminine chic and designed to provide endless styling choices."
The business's ceo,[link widoczny dla zalogowanych], Karl-Johan Persson,[link widoczny dla zalogowanych], hinted in the startup company in March,[link widoczny dla zalogowanych], when the group posted a healthy sales increase: "We have numerous different projects happening and already the coming year we are launching a completely new store chain. Like COS,[link widoczny dla zalogowanych], which today is extremely successful with good profitability,[link widoczny dla zalogowanych], the new chain of stores will be independent and complement the other offerings from the group."
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