Social media buzz on Subway sandwich size

Social media buzz on Subway sandwich size,[link widoczny dla zalogowanych]
Subway,[link widoczny dla zalogowanych], the world's largest fast food chain,[link widoczny dla zalogowanych], is facing criticism after an Australian man posted a picture on the company's Facebook page of one of its famous sandwiches next to a tape measure that seems to shows it's not as long as promised.
The footlong sandwiches are meant to be 12 inches (304 millimetres),[link widoczny dla zalogowanych], but the photo indicates the Australian's sandwich is just 11 inches (279mm).
Lookalike pictures have popped up elsewhere on Facebook,[link widoczny dla zalogowanych]. And the New York Post conducted an investigation that found four out of seven footlong sandwiches were shorter than the length advertised,[link widoczny dla zalogowanych].
Subway has more than 37,[link widoczny dla zalogowanych],000 locations around the world.
By Thursday afternoon,[link widoczny dla zalogowanych], the picture was no longer visible on Subway's Facebook page,[link widoczny dla zalogowanych], which has 19.8 million fans.
A spokesman for Subway did not comment on the photo but said the length of its sandwiches can vary slightly when its bread,[link widoczny dla zalogowanych], which is baked at each Subway location,[link widoczny dla zalogowanych], is not made to the chain's exact specifications.
"We are reinforcing our policies and procedures in an effort to ensure our offerings are always consistent no matter which Subway restaurant you visit," Subway said in an emailed statement.
The growing power of social media means negative posts about a company can spread around the world in seconds.
"People look for the gap between what companies say and what they give, and when they find the gap . they can now raise a flag and say,[link widoczny dla zalogowanych], 'Hey look at this,[link widoczny dla zalogowanych],' I caught you,[link widoczny dla zalogowanych]," said Allen Adamson,[link widoczny dla zalogowanych], managing director of branding firm Landor Associates in New York.
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