Boys are superheroes and girls are princesses

Boys are superheroes and girls are princesses
"They aren't the same. Mine still have all of the pretty sparkles. I didn't get them messed up,[link widoczny dla zalogowanych]," boasted the girl,[link widoczny dla zalogowanych], in full sparkle. Excerpts from the gallery:
Cinderella sneakers "transport your little princess to a world of fantasy"
Hello Kitty Keds are "the cutest sneakers on the block"
Glitzy Pets sneakers help girls "to really shine and steal the show"
Spiderman sneakers offer "light-up powers,[link widoczny dla zalogowanych]," "no matter what kind of web he spins"
Star Wars sneakers with "lighted technology" are good for "your little adventurer's feet"
Lightning McQueen sneakers,[link widoczny dla zalogowanych], also with "lighted technology,[link widoczny dla zalogowanych]," let boys "be as fast as the legendary Cars Lightning McQueen on-and-off the track"
In other words,[link widoczny dla zalogowanych], Stride Rite's marketing strategies - like other companies' - reinforce the sex role biases that keep boys active and girls passive. As Colette Dowling has argued, these biases are at the root of the Frailty Myth: Boys learn "to use their bodies in skilled ways,[link widoczny dla zalogowanych], and this gives them a good sense of their physical capacities and limits. [.] Girls hold themselves back from full,[link widoczny dla zalogowanych], complete movement,[link widoczny dla zalogowanych], Although it's usually something girls are unaware of,[link widoczny dla zalogowanych], they actually learn to hamper their movements,[link widoczny dla zalogowanych], developing a 'body timidity that increases with age.'"
Related: Are you a Helicopter Parent,[link widoczny dla zalogowanych]? Take our quiz to find out,[link widoczny dla zalogowanych]!
I'll give Amelia from Pigtail Pals the last word: as she told her friend,[link widoczny dla zalogowanych], "You should care less about being pretty and more about playing with us. My mom says there's lots of different ways to be a girl."
Well said,[link widoczny dla zalogowanych], Amelia!
Marketers: You would do well to take this same advice: care less about girls being pretty and more about their play.
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