China's Lang Lang hopes to snap up a Grammy

China's Lang Lang hopes to snap up a Grammy
The young pianist's agents and record company work overtime to promote him: they are obviously delighted to have found a pianist who excites new and younger audiences,[link widoczny dla zalogowanych], breathing fresh life into a culture of classical music that is often seen as out of tune with modern times.
Certainly,[link widoczny dla zalogowanych], ordinary concertgoers seem not to heed the doubts harbored by the cognoscenti: indeed the very aspects that they disdain - the pianist's uninhibited exuberance, his heart-on-the-sleeve emotion - are the same qualities that endear Lang Lang to his millions of fans.
He fills concert halls and sells recordings like few other classical musicians. His appearance at last year's Salzburg Festival sold out in 20 minutes, and his recording of Chinese music two years ago went triple platinum in his home country,[link widoczny dla zalogowanych], where he is a household name.
Lang Lang's appeal to a new generation, and to nonclassical music lovers ("He is the Tiger Woods of the classical music scene,[link widoczny dla zalogowanych]," says Mr. Graffman), has earned him commercial endorsement deals. Lang Lang now helps promote Audi cars, Mont Blanc pens,[link widoczny dla zalogowanych], and Adidas sneakers among other consumer goodies.
Adidas will start selling a Lang Lang line of sneakers next May,[link widoczny dla zalogowanych], and the pianist is already wearing them. They are firm soled,[link widoczny dla zalogowanych], black with gold stripes,[link widoczny dla zalogowanych], and emblazoned (also in gold) with Lang Lang's name along the side.
He takes real pleasure in those shoes,[link widoczny dla zalogowanych], showing them off eagerly to a visitor,[link widoczny dla zalogowanych], as if he cannot quite believe the good fortune that has taken him from a modest home in northern China to the stages of the world's most storied concert halls.
Success does not seem to have gone to his head, though. His old teacher,[link widoczny dla zalogowanych], Graffman, was touched to get a New Year phone call from Lang Lang on the other side of the world a few weeks ago, and in conversation the pianist is modest, quick to laugh, and forbearing toward even his harshest critics.
"To be criticized is a great thing,[link widoczny dla zalogowanych], because it means people are paying a lot of attention,[link widoczny dla zalogowanych]," he says. "Even the most critical ones care about my development. I think their thoughts are good; they hope I can improve. They don't want to see a star get big very fast and finish very fast."
"I've thrilled to him, and I've encouraged my kids to go and hear him,[link widoczny dla zalogowanych]," says Mr. Kettle, the Guardian critic. "But there have been other potentially great young pianists whose technique was way in advance of their interpretive maturity and they burned out, got disillusioned,[link widoczny dla zalogowanych], or were cast aside by their record companies. Let's hope that doesn't happen to him."
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